Tuesday, May 11, 2010

Communication is key.

"So many scientists think that once they figure it out, that's all they have to do, and writing it up is just a chore. I never saw it that way. Part of the art of any kind of total scholarship is to say it well."
--- Stephen Jay Gould ---

One of the biggest issues standing in the way of truly carrying out the spirit of forest ecosystem management is communication. Or rather, lack thereof. Not only do scientists need to be better at communicating their findings to the public so that people are better informed, but managers need to be better at learning the public's value and opinions. At the moment, no one seems to be happy. Neither scientists or the media think the media does a good job at handling scientific stories. People aren't hearing the things they should be. And there has simply been a lack of taking people's values into account in general when it comes to ecosystem management. Or at least placing a heavy importance on them.

If scientists could better communicate with the public, they could change the perceptions of the public on important issues. We have seen this happen with fire regimes as I mentioned in an earlier post. Another good example is the recent public debate over global warming. Better communication by scientists would also help explain natural disturbances to the public and avoid panic reactions to large events that may be seen as disastrous, but which are actually fairly normal and maybe even necessary parts of the ecosystem.

(Better communication by scientists would also secure much-needed political will and funding for further scientific studies. Need I mention how important this is? You have only to look at the most recent presidential election to understand that American students are woefully far behind the global curve in their scientific training and knowledge.)

Meanwhile, once managers learn to make public values a larger part of their plans, forest management should become a smoother process. Knowing these values will help determine how people will react to management plans as well as helping to deal with the inevitable conflicts that will arise over these plans. Social research can identify unanticipated social responses before they occur.

Preparation and communication can arguably solve any problem.

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